What Happened to Clearbit? HubSpot Acquisition & Breeze Rebrand Explained
Clearbit was a widely-used B2B data enrichment tool. Then HubSpot acquired it. Here is exactly what changed — and what it means if you were using Clearbit.
The Short Version
Clearbit was acquired by HubSpot in December 2023. The standalone Clearbit product began its transition into HubSpot's AI ecosystem, rebranded as "Breeze Intelligence" in 2024. As of 2026, Clearbit as an independent product is effectively gone — access to Clearbit's APIs and enrichment products now requires a HubSpot subscription.
The Full Timeline
2010–2023: The Clearbit Era
Clearbit launched in 2010 as a B2B data enrichment company. By the early 2020s, it had become the default enrichment layer for B2B SaaS companies — Reveal (visitor ID), Enrichment (append data to emails/domains), and Prospector (outbound contact finding) were widely used across the marketing and sales tech stack.
Clearbit's Reveal product was widely used: install a JavaScript snippet, identify which companies were visiting your website, route them to sales. Thousands of SaaS companies ran their ABM playbooks on Reveal.
December 2023: HubSpot Acquires Clearbit
HubSpot announced the acquisition of Clearbit in late 2023 for an undisclosed amount. The stated goal: embed Clearbit's data enrichment capabilities directly into HubSpot's CRM and marketing platform.
For Clearbit's existing customers outside of HubSpot, the immediate question was: what happens to standalone access?
2024: The Transition Period
Through 2024, HubSpot maintained some compatibility with the existing Clearbit API endpoints — but began migrating the technology into the HubSpot ecosystem. The Clearbit brand started appearing less in HubSpot's communications, replaced by "Breeze Intelligence."
HubSpot Breeze Intelligence is the Clearbit data layer embedded into HubSpot's products: contact enrichment, company data, and buyer intent signals — all accessible within HubSpot's CRM interface rather than via independent API calls.
2025–2026: Clearbit as Standalone Product = Deprecated
Clearbit's independent API and standalone products have been deprecated or are being wound down. Teams using Clearbit for non-HubSpot workflows — enrichment via API, Reveal on non-HubSpot stacks — have needed to find alternatives.
The practical reality: if you don't use HubSpot, you no longer have access to Clearbit's data in any meaningful form.
What Changed for Clearbit Users
If You Use HubSpot
You have access to Breeze Intelligence within your HubSpot account. Contact and company enrichment is available through the HubSpot interface. The functionality is broadly similar to Clearbit's core enrichment product — but bundled into your HubSpot tier rather than available as a standalone purchase.
If You Don't Use HubSpot
You need an alternative. Clearbit's three main products each have independent replacements — and if you want to see how the alternatives stack up, we compared 10 B2B contact database platforms head to head:
- Clearbit Enrichment: Apollo, Lusha, PDL, ExactMatch Clean ID
- Clearbit Reveal (visitor ID): Warmly, Leadfeeder, ExactMatch Site ID
- Clearbit Prospector: Apollo, ZoomInfo, Cognism
Why Teams Are Choosing ExactMatch Post-Clearbit
Clearbit's identity was "B2B data without the enterprise contract." Pay-as-you-go access to enrichment and visitor identification, without requiring the six-figure sales process you sign up for when you see what ZoomInfo actually costs.
That positioning — accessible, transparent pricing, no annual commitment — is exactly what Exact Match delivers. The key difference is that Exact Match is consumer-focused (250M+ U.S. consumer profiles, behavioral data, lifecycle signals) rather than B2B professional data.
For teams whose audience is consumers, not companies, Exact Match fills the Clearbit-shaped hole with a consumer data platform that carries the same pay-as-you-go philosophy.
The Broader Lesson: Acquisition Risk
The Clearbit acquisition is a case study in what happens to a best-of-breed point solution when it gets absorbed by a platform player. HubSpot acquired Clearbit not to maintain it as an independent product, but to bundle its data into HubSpot's CRM moat.
The customers who got burned were the ones who built workflows on Clearbit's APIs without HubSpot — they now either migrate to HubSpot (if they haven't already) or find new enrichment and visitor ID tools, a move we break down in our 4-step migration plan.
The lesson for teams evaluating data tools in 2026: consider the acquisition risk of your vendor alongside the product capabilities. A tool that's "the best" today may not be available as an independent product in 18 months.
Alternatives Worth Evaluating
See our full guide: Best Clearbit Alternatives 2026 — covering 8 platforms with pricing, coverage, and use case fit.
Frequently Asked Questions
What happened to Clearbit?
HubSpot acquired Clearbit in December 2023 and rebranded it as HubSpot Breeze Intelligence. The standalone Clearbit product has been deprecated as of 2025–2026. Teams not using HubSpot lost access to Clearbit's APIs and enrichment services, forcing them to find alternative data platforms.
When did Clearbit shut down?
Clearbit didn't shut down overnight. HubSpot acquired it in late 2023, maintained API compatibility through 2024, then deprecated standalone access in 2025–2026. The practical effect: if you don't use HubSpot, you can no longer access Clearbit's data in any meaningful form as of mid-2026.
What should I use instead of Clearbit?
Replacements depend on what you used Clearbit for. For enrichment: Apollo, Lusha, PDL, or Exact Match Clean ID. For visitor identification (Reveal): Warmly, Leadfeeder, or Exact Match Site ID. For prospecting: Apollo, ZoomInfo, or Cognism. Exact Match provides pay-as-you-go consumer data with 250M+ profiles — no HubSpot required.
Do I still have Clearbit access if I use HubSpot?
Yes. HubSpot rebranded Clearbit as Breeze Intelligence, available within your HubSpot account. Contact and company enrichment remain accessible through the HubSpot interface. The functionality mirrors Clearbit's core product but is bundled into your HubSpot subscription tier rather than sold separately.
Why was Clearbit shut down?
HubSpot acquired Clearbit to embed its data enrichment into HubSpot's CRM platform, not to maintain it as an independent product. This bundling strategy helped HubSpot strengthen its competitive moat. Teams without HubSpot were collateral damage — they either migrated to HubSpot or found alternative vendors.
Looking for a Clearbit Alternative?
Exact Match is a consumer data platform with 250M+ profiles — no HubSpot required. One flat $999/mo (or $6,999/yr), every product and unlimited credits included.