Audience Intelligence: Know Exactly Who Your Customers Are
Build precision consumer audiences from 250M+ U.S. profiles across 9 data domains. Layer in-market prediction to reach buyers when they are actively looking.
What is Audience Intelligence?
Audience intelligence goes beyond basic targeting. It combines rich consumer data with predictive analytics to give you a complete understanding of who your audience is, how they behave, what they are likely to do next, and where to find more people just like them.
Instead of guessing which segments to target, audience intelligence lets you make data-driven decisions backed by 250M+ consumer profiles and machine learning models trained on billions of behavioral signals.
- 250M+ consumer profiles across 9 domains of data
- Bayesian in-market detection for real-time demand capture
- Real-time audience building and activation
- Cross-channel export to any marketing platform
Intelligence Engine
Data Layer
250M+ profiles, 9 domains of data
Analytics Layer
Segmentation, profiling, behavioral analysis
Prediction Layer
Bayesian in-market detection models
Activation Layer
Export to any channel or platform
Powered by Audience ID + Predict ID
Two products combine to deliver intelligence no single tool can match.
Audience ID
Defines and builds your audience from 250M+ profiles across 9 domains of behavioral and demographic data. The data foundation for every intelligence insight.
Learn morePredict ID
Identifies which consumers in your audience are actively in-market right now using Bayesian behavioral modeling. Reach them before competitors do.
Learn moreAudience Intelligence Use Cases
Campaign Targeting
Build hyper-targeted audiences from 9 domains of behavioral and demographic data, then layer in Predict ID to reach consumers who are actively in-market.
Market Sizing
Quantify your total addressable market with precision. Know exactly how many consumers match your ideal customer profile across the U.S.
Competitive Analysis
Understand who your competitors are reaching. Analyze audience overlap, find underserved segments, and identify opportunities they are missing.
Full Intelligence Capabilities
Audience Profiling
See the full demographic, behavioral, and interest breakdown of any audience segment.
In-Market Detection
Identify consumers actively in-market for your category using Bayesian behavioral modeling across 250M+ profiles.
Segment Analysis
Compare audience segments side by side. Identify what makes your best customers different.
Insight Discovery
Surface hidden patterns in your audience data that reveal new targeting opportunities.
Lookalike Modeling
Find millions of new prospects who look, act, and spend like your best existing customers.
Real-Time Activation
Export intelligence-driven audiences to any channel: email, direct mail, programmatic, CRM.
Know your audience. Reach them where it counts.
One flat $999/mo (or $6,999/yr) — every product and unlimited credits included. See what audience intelligence reveals about your best prospects — before you commit to a full campaign.
Ready to understand your audience better?
See audience intelligence in action on one flat $999/mo (or $6,999/yr) plan — every product and unlimited credits included — or contact our enterprise team to explore how it fits your marketing strategy.