Exact Match vs. Clearbit
Clearbit was acquired by HubSpot in December 2023 and is being absorbed into HubSpot Breeze. If you relied on the standalone Clearbit API, here is what you need to know.
Side-by-Side Overview
Clearbit's standalone product is being sunset. Pricing has changed, the community has gone quiet, and 50,000+ users are evaluating alternatives. Exact Match is purpose-built for what Clearbit users need most: consumer enrichment, identity resolution, and visitor identification.
| Feature | Exact Match | Clearbit |
|---|---|---|
| Product Status | Independent, actively developed platform | Acquired by HubSpot Dec 2023 — being sunset |
| Standalone Access | Full platform, no parent product required | Increasingly requires HubSpot subscription |
| Pricing Transparency | Published — one Unlimited plan, $999/mo or $6,999/yr | Contact sales; pricing tied to HubSpot plan |
| API Independence | API works with any stack | API endpoints being deprecated — timeline unclear |
| Consumer Profiles | 250M+ verified U.S. consumer profiles | Business contact enrichment primary focus |
| Behavioral Data | 9 domains: purchase intent, lifestyle, life events | Company and professional attributes only |
| Site Visitor ID | Individual-level visitor identification | Company-level reverse IP only |
| Contract Model | Month-to-month, cancel anytime | Tied to HubSpot subscription terms |
| HubSpot Native Integration | API-based integration available | Native HubSpot integration (if using HubSpot) |
Why Clearbit Users Are Moving to Exact Match
The HubSpot acquisition changed everything. Here is what Clearbit refugees are looking for.
What Actually Happened to Clearbit
HubSpot acquired Clearbit in December 2023 and began integrating it into "HubSpot Breeze" — their AI-powered data layer. The standalone Clearbit product still exists, but the roadmap is HubSpot-first. API pricing has changed, standalone plans are harder to find, and the original Clearbit community has gone quiet. Teams that relied on Clearbit outside of HubSpot are evaluating alternatives now.
HubSpot Breeze Is a Narrower Product
HubSpot Breeze is designed to enrich contacts inside HubSpot CRM. It does not provide the same API flexibility, consumer behavioral data, or visitor identification that standalone Clearbit offered. If your stack is not HubSpot-centric, Breeze is not a direct replacement.
Transparent Pricing, No Sales Call
Clearbit pricing is not publicly listed and requires contacting sales. Exact Match is $6,999/yr, self-serve, no sales cycle — one published Unlimited plan. Get started within minutes, no demo required.
Consumer Intelligence Beyond Enrichment
Clearbit was built for company enrichment. Exact Match extends that into full consumer intelligence: 9 domains of behavioral and demographic data, site visitor identification, in-market prediction, and audience building — all in one platform.
Feature-by-Feature Breakdown
Product Independence
Exact Match
Exact Match is an independent platform with a clear public roadmap. No acquisition risk. No dependency on a parent product. Works with any CRM, ESP, or marketing stack.
Clearbit
Clearbit is now part of HubSpot. The standalone API still functions but the product direction is HubSpot-first. Teams not using HubSpot face an uncertain path as features migrate into Breeze.
Data Breadth
Exact Match
Full consumer identity graph with 250M+ profiles and 9 domains of behavioral and demographic data spanning demographics, psychographics, purchase behavior, lifestyle interests, and life events.
Clearbit
Clearbit focuses on company and professional enrichment: company size, industry, technology stack, job title, and seniority. Consumer behavioral data is not a core capability.
Identity Approach
Exact Match
Consumer identity resolution that connects fragmented data across devices, channels, and touchpoints. Individual-level visitor identification. Designed for B2C marketing.
Clearbit
Email-to-company matching and company-level reverse IP lookup for site visitor reveal. Optimized for B2B contexts rather than individual consumer identification.
Pricing Model
Exact Match
Published, transparent pricing — one Unlimited plan at $999/mo or $6,999/yr with every product and feature included, unlimited credits, and no contracts, minimums, or hidden fees.
Clearbit
Clearbit pricing is no longer publicly listed. Pricing is increasingly bundled with HubSpot subscription tiers. Teams typically need to contact sales for current quotes.
Pricing Comparison
Published pricing you can plan around — no sales call required.
- Transparent published pricing
- No contracts or minimums
- Full consumer profiles included
- API works with any stack
- Unlimited credits included
- $999/mo or $6,999/yr
- Acquired by HubSpot Dec 2023
- Contact sales for pricing
- Requires HubSpot for full access
- API deprecation timeline unclear
- Native HubSpot integration (if using HubSpot)
Switch in Minutes, Not Months
Replacing Clearbit enrichment is straightforward. Here is how teams are making the switch.
Export Enriched Data
Download your current enriched contact data from Clearbit or HubSpot Breeze.
Re-Enrich with Clean ID
Upload to Clean ID to append consumer-grade attributes your enrichment is missing.
Connect Your Stack
Use our API to integrate with your existing CRM and marketing platforms — any stack, not just HubSpot.
Expand Your Intelligence
Unlock consumer behavioral data, visitor identification, and audience building that enrichment alone cannot provide.
Pricing and feature information based on publicly available information as of 2026. Clearbit is a trademark of HubSpot, Inc. This comparison is provided for informational purposes only. Product roadmap and availability subject to change by HubSpot.
Replace Clearbit. Get More.
Get started on the Unlimited plan — $999/mo or $6,999/yr — and see Exact Match's consumer enrichment in action. No sales call.