Exact Match vs. ZoomInfo
No annual contracts. No seat minimums. No renewal shock. One Unlimited plan, unlimited credits.
Side-by-Side Overview
ZoomInfo locks you into $15K+ annual contracts. Exact Match is one flat Unlimited plan — $999/mo or $6,999/yr, self-serve, no sales cycle. Here is how the two platforms compare.
| Feature | Exact Match | ZoomInfo |
|---|---|---|
| Pricing | One Unlimited plan — $999/mo or $6,999/yr | Annual contracts starting ~$15,000+/yr |
| Contract Requirements | No contracts — cancel anytime | Annual commitment required (no month-to-month) |
| Seat Minimums | No minimums — start with 1 user | Typically 10+ seat minimum at enterprise |
| Renewal Pricing | Same price on renewal, always | 30–60% renewal increases common |
| Credit System | Unlimited credits — no credit math | Dual credit system — bulk export vs. enrichment credits |
| Consumer Profiles | 250M+ verified U.S. consumer profiles | 200M+ contacts (B2B-primary) |
| Data Domains | 9 domains of behavioral & demographic data | Broad firmographic + technographic data |
| API Access | Included — one plan, every feature | API available on higher-tier plans only |
| Setup Time | Self-serve — live in under 5 minutes | Sales-led onboarding, typically weeks |
| Self-Serve Signup | Instant signup, no demo required | Demo available, limited free access |
| B2B Data Depth | Consumer-focused — not a B2B tool | Large B2B database |
Why Teams Switch from ZoomInfo
Here is what we hear most from teams that have made the move.
Year 1 is OK. Renewal Will Shock You.
ZoomInfo is known for 30–60% renewal increases. Teams negotiate hard at signing — but have no leverage when the contract comes up for renewal. Exact Match is $6,999/yr, self-serve, no sales cycle — the same Unlimited plan at renewal, no price surprises. "Negotiate hard upfront because you won't have leverage later." — ZoomInfo user, r/sales
No More Dual Credit Confusion
ZoomInfo's dual credit system separates bulk export credits from enrichment credits, making it difficult to predict actual spend. Exact Match includes unlimited credits on one flat plan. No hidden credit math.
No Seat Minimums, No Annual Lock-In
ZoomInfo requires 10+ seat minimums at enterprise pricing and locks you into annual contracts. ExactMatch has no seat minimums and no annual commitment. Run a campaign in Q1 and Q3? Pay for Q1 and Q3.
Live in Minutes, Not Months
Skip the multi-week sales process and onboarding. Sign up on the Unlimited plan and start pulling consumer profiles within minutes. No demo required.
Feature-by-Feature Breakdown
Pricing & Contracts
Exact Match
Exact Match is one flat Unlimited plan — $999/mo or $6,999/yr — with every product and feature included, unlimited credits, no seat minimums, and no hidden fees. Self-serve signup, no sales cycle, month-to-month — cancel anytime.
ZoomInfo
ZoomInfo typically requires annual contracts starting around $15,000+ per year, with pricing that scales based on seats, credits, and add-on modules. A dual credit system separates export credits from enrichment credits, complicating budget forecasting.
Consumer Data Depth
Exact Match
Purpose-built for consumer intelligence with 250M+ U.S. profiles across 9 domains of behavioral and demographic data. Every record includes identity resolution, contact data, and marketing-ready attributes.
ZoomInfo
ZoomInfo is primarily a B2B data platform with strong company and professional contact data. Consumer data is available but is not the primary focus of the platform.
Identity Resolution
Exact Match
Real-time identity graph that connects fragmented consumer data across devices, channels, and touchpoints into unified profiles.
ZoomInfo
Offers identity-based matching primarily optimized for B2B use cases. Consumer identity resolution capabilities are more limited compared to dedicated consumer platforms.
Support & Onboarding
Exact Match
Self-serve setup with live-in-five-minutes onboarding. Support is included on the Unlimited plan — no premium tier required.
ZoomInfo
Sales-led onboarding process that can take days to weeks. Support quality often depends on your contract tier, with premium support available at additional cost.
Explore Exact Match Capabilities
Features that differentiate Exact Match from traditional B2B and B2C data providers.
Cross-Entity Audience Targeting
Target consumers by employer, job title, and company size — combined with consumer behavioral data in one query. ZoomInfo is B2B only with no consumer profile layer.
Explore cross-entity targetingAudience ID — 80,000+ Targeting Clusters
Build consumer audiences across 80,000+ behavioral and demographic clusters. Unlimited credits — no seat minimums, no annual contract.
Explore Audience IDSite ID — Visitor Identification
Identify 25–40% of your verified human website visitors and turn anonymous traffic into qualified leads. ZoomInfo does not offer consumer-grade visitor ID.
Learn about Site IDPricing Comparison
A clearer picture of what you can expect to pay — including what happens at renewal.
- No annual contract
- No seat minimums
- Unlimited credits included
- Every product & feature included
- Self-serve — no sales cycle
- $999/mo or $6,999/yr
- Annual contract required
- Seat minimums (typically 10+)
- Dual credit system
- 30–60% renewal increases common
- Large B2B database
- Demo required to get started
Switch in Minutes, Not Months
Migrating from ZoomInfo is straightforward. Here is how teams typically make the switch.
Export Your Segments
Download your current audience lists from ZoomInfo in CSV format.
Upload to Exact Match
Use Clean ID to match, verify, and enrich your existing lists in minutes.
Map Your Integrations
Connect to the same CRMs and platforms you already use via our API or native integrations.
Start Activating
Begin pulling new consumer audiences and enriching data — with zero downtime.
Pricing and feature information based on publicly available information as of 2026. ZoomInfo is a registered trademark of ZoomInfo Technologies LLC. This comparison is provided for informational purposes only. We encourage you to verify current pricing and capabilities directly with each provider.
See the Difference for Yourself
Get started on the Unlimited plan — $999/mo or $6,999/yr — and compare the quality side by side. No sales call, no commitment.