Find Who Is Ready to Buy Right Now.
Predict ID uses Bayesian behavioral modeling across 250M+ consumer profiles to identify consumers who are actively in-market for your category — so you reach them before your competitors do.
Predictive Modeling, Plain Language.
Most consumers do not broadcast when they are ready to buy. But their behavior changes — subtly at first, then unmistakably. They start researching. They visit certain sites. They shift their content consumption. They buy adjacent products. These patterns are predictable.
Predict ID uses Bayesian modeling to continuously update the probability that a consumer is actively in-market for a given category. Unlike static scoring models, Bayesian inference incorporates new behavioral signals as they arrive — so the model reflects where a consumer is in their journey right now, not six months ago.
The output is not a score or a percentile. It is a real-time list of consumers who are in-market for your category today — ready to activate through Audience ID across email, direct mail, programmatic, or social.
Without Predict ID
With Predict ID
What Makes a Consumer In-Market?
Predict ID reads four categories of behavioral signals to identify consumers who are actively moving toward a purchase decision.
Purchase Behavior Patterns
Recent purchases, brand affinity shifts, and category exploration signals that indicate active buying intent.
Content & Search Activity
Content consumption patterns, search behavior, and site visit sequences that reveal where a consumer is in their decision journey.
Life Event Indicators
Address changes, household composition shifts, and financial indicators that correlate with upcoming purchase decisions.
Cross-Category Intent
When a consumer shows strong intent in adjacent categories, it often predicts purchases in yours. Our model surfaces these cross-category signals.
Input. Model. Output.
A clear pipeline from raw data to actionable intelligence.
Input
Behavioral Signal Graph
Predict ID analyzes 250M+ consumer profiles across 9 domains of behavioral and demographic data to establish baseline patterns for every category.
Model
Bayesian Behavioral Model
Our Bayesian model continuously updates probability estimates as new behavioral signals arrive — identifying when a consumer shifts from passive to actively in-market.
Output
Real-Time In-Market List
You receive a list of consumers who are actively in-market for your category right now — ready to activate through Audience ID across any channel.
Built on the Largest Consumer Behavioral Graph.
Predict ID is powered by the same 250M+ consumer profile database that drives every Exact Match product — updated daily with fresh behavioral signals.
250M+
Consumer Profiles
U.S. consumer profiles in the behavioral graph
80,000+
Targeting Clusters
Behavioral and demographic targeting clusters
Daily
Signal Updates
How often the behavioral graph is refreshed
Same Day
Activation Time
From in-market list to activated campaign
Works seamlessly with Audience ID.
Predict ID identifies who is in-market. Audience ID activates that list. Together, they form a complete demand-capture engine — from signal detection to multi-channel campaign delivery.
- Predict ID surfaces in-market consumers from 250M+ profiles
- Pass the list directly to Audience ID for instant activation
- Reach in-market consumers via email, direct mail, programmatic, or social
- Refresh the list daily as new behavioral signals arrive
Predict ID
Identify In-Market Consumers
Audience ID
Activate Across Channels
Revenue
Reach buyers before competitors
Stop guessing. Start predicting.
Predict ID is included in Unlimited — $999/mo or $6,999/yr, with every product and unlimited credits. No higher tier or upgrade required. See who in your market is actively looking to buy — and reach them today.