What Happens When You Know Your Audience
Marketing teams using Exact Match data see measurable improvements in conversion rates, acquisition costs, and return on ad spend — often within the first week.
Search Campaign Turns Data Into 198% ROAS Lift
A paid search advertiser integrated Exact Match audience data into their targeting strategy. Within 7 days, with 265 contacts added to the pipeline, every key performance metric improved — dramatically.
Conversion Rate
More site visitors converted to customers
Customer Acquisition Cost
Cheaper to acquire each new customer
ROAS
Return on ad spend nearly tripled
CTR
More clicks per impression served
CPM
Lower cost per thousand impressions
Revenue Efficiency
Improvement in revenue per ad dollar
What Changed
The advertiser replaced broad keyword-only targeting with Exact Match audience segments — layering real consumer behavioral and demographic data on top of their existing search campaigns. Instead of bidding on anyone searching a keyword, they bid higher on searchers who matched their ideal customer profile.
Over 7 days, 265 contacts were added to the funnel. The improvement in audience precision meant the same ad budget reached higher-intent people — which compressed CPM by 11%, lifted CTR by 7%, and collapsed CAC by 62%.
The ROAS improvement of 198% reflects what happens when you stop paying to reach people who were never going to buy, and start reaching people who already fit the profile of your best customers.
7-Day Study Snapshot
7
Days
265
Contacts Added
+198%
ROAS
−62%
CAC
Ready to See Your Numbers Move?
One flat $999/mo (or $6,999/yr) — every product and unlimited credits included. See the data quality yourself. No sales call.