Exact Match vs. Warmly
Company-level B2B reveal vs. individual consumer identification. One feature vs. four products.
Side-by-Side Overview
Warmly is a B2B website visitor identification platform that reveals which companies are visiting your site and matches them to professional contacts. Exact Match identifies individual consumer visitors and pairs that with a full consumer data platform — audience building, enrichment, and behavioral prediction in one account.
| Feature | Exact Match | Warmly |
|---|---|---|
| Consumer Visitor ID | Individual-level consumer identification | Company-level B2B reveal |
| Consumer Profiles | 250M+ U.S. consumer profiles | B2B contacts database only |
| Behavioral Data | 9 domains: purchase intent, lifestyle, life events | Not available |
| Audience Building | Audience ID — build consumer segments | Not available |
| Data Enrichment | Clean ID — enrich existing lists | Contact enrichment via B2B providers |
| Predictive Modeling | Predict ID — in-market behavioral prediction | Not available |
| Starting Price | $999/mo — unlimited credits | $700+/mo for visitor ID |
| B2B Visitor ID | Consumer-focused (not B2B company reveal) | B2B company-level reveal |
| LinkedIn Integration | Not available | Native LinkedIn contact matching |
| CRM Sync | API access | Native Salesforce and HubSpot sync |
Why Teams Choose Exact Match Over Warmly
One tool for visitor ID vs. one platform for the entire consumer data workflow.
$700/mo for One Feature
Warmly charges $700–$900/mo for company-level B2B visitor identification. That buys you one capability. Exact Match's Site ID identifies individual consumer visitors — and includes Audience ID, Clean ID, and Predict ID in the same account, all for one flat $999/mo with unlimited credits.
Individual Consumer vs. Company-Level Reveal
Warmly reveals which company visited your site: "Acme Corp (15 employees, Series B) visited your pricing page." Exact Match's Site ID identifies the individual consumer: who they are, their behavioral profile, and how to reach them. Different levels of granularity for different use cases.
Beyond Visitor ID
Visitor identification is valuable — but it's one step in the customer acquisition workflow. Exact Match connects visitor identification to audience building, list enrichment, and predictive modeling. Warmly is a single-purpose tool that requires other tools to complete the workflow.
Consumer Data Warmly Cannot Provide
Warmly is built for B2B: companies, job titles, LinkedIn profiles. If your buyers are consumers — not business decision-makers — Warmly does not carry the data you need. Exact Match was built for consumer intelligence from the ground up.
Feature-by-Feature Breakdown
Visitor Identification
Exact Match
Site ID identifies individual consumer visitors to your website. Individual-level identification — name, profile, behavioral signals — not company-level reveal.
Warmly
B2B company-level visitor identification. Reveals which company visited, matched to professional contacts and LinkedIn profiles. Used by B2B sales teams for outbound intent signals.
Data Platform
Exact Match
Full consumer data platform: 250M+ U.S. consumer profiles with 9 behavioral and demographic domains. Audience building, enrichment, behavioral prediction, and visitor identification in one account.
Warmly
Visitor identification specialist. Strong at revealing B2B company visitors and routing them to sales reps. Not a full data platform — requires pairing with a separate data source for enrichment and prospecting.
Pricing
Exact Match
One flat price: $999/mo or $6,999/yr. Unlimited credits and every product — including visitor ID — included.
Warmly
Starts at approximately $700/mo for visitor identification. Pricing scales with traffic volume and team size. Significant investment for a single capability.
Platform Capabilities
Exact Match
Four products: Audience ID, Clean ID, Predict ID, Site ID. The full consumer data workflow from one account — no additional tools required.
Warmly
Visitor identification with CRM routing, LinkedIn matching, and real-time alerts. Strong for B2B SDR workflows. Limited outside of the visitor identification use case.
Pricing Comparison
Warmly starts at $700+/mo for visitor ID alone. ExactMatch includes visitor ID plus three other products.
- Site visitor ID included
- Plus Audience ID, Clean ID, Predict ID
- 250M+ consumer profiles
- Month-to-month
- $999/mo or $6,999/yr — unlimited credits
- Single-purpose visitor ID tool
- Company-level only (not individual)
- No consumer behavioral data
- B2B company-level reveal
- Native CRM and LinkedIn sync
- Real-time sales rep alerts
Switch in Minutes, Not Months
Replace single-purpose visitor ID with a full consumer data platform.
Install Site ID Pixel
Replace the Warmly pixel with Exact Match's Site ID — identifies individual consumer visitors.
Build Audiences from Visitors
Use Audience ID to find more consumers who look like your identified visitors.
Enrich Visitor Lists
Upload identified visitors to Clean ID to append full behavioral profiles.
Predict Next Buyers
Use Predict ID to identify consumers in your database who are currently in-market.
Pricing and feature information based on publicly available information as of 2026. Warmly is a registered trademark of Warmly Inc. This comparison is provided for informational purposes only.
Visitor ID Plus Everything Else.
Get started at $999/mo — or $6,999/yr. Site ID, Audience ID, Clean ID, and Predict ID — one account, unlimited credits.