Exact Match vs. People Data Labs
Raw API power vs. ready-to-use platform. PDL requires engineers. ExactMatch requires a login.
Side-by-Side Overview
People Data Labs (PDL) is a powerful data API with 3B+ profiles — a popular option for engineering teams who need raw data to build applications. Exact Match is a ready-to-use consumer data platform with 250M+ U.S. consumer profiles, a no-code UI, and four integrated products. Different tools for fundamentally different buyers.
| Feature | Exact Match | People Data Labs |
|---|---|---|
| No-Code Access | Full UI — no code required | API only — engineering resources required |
| Pricing | $999/mo or $6,999/yr — self-serve | Enterprise-tier pricing — contact sales |
| Contract Model | Month-to-month, cancel anytime | Annual contracts typical |
| Consumer Behavioral Data | 9 domains: purchase intent, lifestyle, life events | Professional and demographic data |
| Site Visitor ID | Individual-level visitor identification | Not available |
| Predictive Modeling | In-market behavioral prediction (Predict ID) | Not available |
| Time to First Contact | Minutes — sign up and export | Days to weeks — API integration required |
| Raw Data API | API access for developers | Comprehensive raw data API |
| Profile Volume | 250M+ U.S. consumer profiles | 3B+ global profiles |
| Developer Ecosystem | Standard REST API | Comprehensive API with SDKs, docs, sandbox |
Why Non-Technical Teams Choose Exact Match Over PDL
PDL is built for developers. It requires developers. Exact Match does not.
PDL Requires Engineers. ExactMatch Does Not.
People Data Labs is an API-first product — you need to write code to get data out. That means engineering time for integration, maintenance, and any changes to your data pipeline. Exact Match has a UI your marketing team can use today, with no technical setup required.
Enterprise Contracts Before You See Data
PDL does not publish pricing — enterprise contracts are required for meaningful API access. Exact Match is $6,999/yr, self-serve, no sales cycle — one published Unlimited plan, no sales call.
Consumer Behavioral Data PDL Does Not Have
PDL carries professional and demographic data — used for identity resolution and company matching. It does not carry consumer behavioral signals: purchase intent, lifestyle attributes, life events, or in-market prediction. Exact Match was built for consumer intelligence.
One Account vs One API
PDL gives you an API endpoint. Exact Match gives you four products: Audience ID (audience building), Clean ID (enrichment), Predict ID (behavioral prediction), and Site ID (visitor identification) — all accessible from a UI without writing code.
Feature-by-Feature Breakdown
Accessibility
Exact Match
Full no-code UI. Any team member can build audiences, enrich lists, and export contacts without engineering support. API available for developers who want programmatic access.
People Data Labs
API-first product designed for developers. No meaningful UI for non-technical users. Requires engineering resources to integrate, maintain, and update data pipelines.
Data Coverage
Exact Match
250M+ U.S. consumer profiles with 9 domains of behavioral and demographic data. Consumer-first: purchase behavior, lifestyle attributes, life events, household data.
People Data Labs
3B+ global profiles covering people and companies. Used for identity resolution, company matching, and professional data enrichment. Not a consumer behavioral data platform.
Pricing
Exact Match
One flat Unlimited plan — $999/mo or $6,999/yr — with every product and feature included and unlimited credits. Month-to-month, self-serve. No sales call required to start.
People Data Labs
API pricing not published — enterprise contracts required for meaningful volume. Sandbox and test credits available free to evaluate the API.
Platform vs API
Exact Match
Four integrated products accessible via UI: Audience ID, Clean ID, Predict ID, Site ID. Purpose-built for marketers and data teams without engineering resources.
People Data Labs
Comprehensive data API with SDKs (Python, Node, Java), enrichment endpoints, search, and bulk upload. Built for developers working on data-intensive applications.
Pricing Comparison
PDL does not publish pricing — enterprise contracts required. Exact Match is one Unlimited plan at $999/mo or $6,999/yr, self-serve.
- No-code UI — no engineering required
- Unlimited credits included
- Month-to-month, self-serve
- Consumer behavioral data included
- All four products included
- $999/mo or $6,999/yr
- API only — requires engineering resources
- Annual contracts, enterprise pricing
- No consumer behavioral data
- 3B+ global profiles
- Comprehensive developer API
- Comprehensive SDKs and documentation
Switch in Minutes, Not Months
Switch from API complexity to a platform your whole team can use.
Identify Your Use Case
PDL is right for applications that need raw data via API. Exact Match is right for marketers who need consumer data from a UI. They are different buyers.
Sign Up
Get started with Exact Match on the Unlimited plan — no API key, no engineering time.
Build Consumer Audiences
Use Audience ID to create consumer segments your marketing team can act on directly.
Add API Access When Ready
When you need programmatic access, Exact Match's API is available — same data, your choice of interface.
Pricing and feature information based on publicly available information as of 2026. People Data Labs is a registered trademark of People Data Labs Inc. This comparison is provided for informational purposes only.
No Engineering Required. Just Consumer Data.
Get started on the Unlimited plan — $999/mo or $6,999/yr. No API key, no engineering team, no annual contract.