Exact Match vs. Lusha
250M+ consumer profiles vs. 100M B2B contacts. Behavioral data vs. phone lookup. Pick the right tool.
Side-by-Side Overview
Lusha is a B2B contact tool for sales reps who need direct-dial phone numbers from LinkedIn. Exact Match is a U.S. consumer data platform with a 2.5x larger database and behavioral intelligence. Here is how they compare.
| Feature | Exact Match | Lusha |
|---|---|---|
| Database Size | 250M+ U.S. consumer profiles | 100M+ B2B contacts |
| Consumer Data | Full consumer profiles with behavioral data | B2B contacts only |
| Behavioral Intelligence | 9 domains: purchase intent, lifestyle, life events | Professional data only |
| Site Visitor ID | Individual-level visitor identification | Not available |
| Predictive Modeling | In-market behavioral prediction (Predict ID) | Not available |
| Pricing Model | One flat price, unlimited credits (no per-user pricing) | Per-user pricing ($36–$79/mo per seat) |
| Contract Model | Month-to-month, cancel anytime | Month-to-month available |
| Direct-Dial Phones | Phone numbers included | Direct-dial phone database |
| LinkedIn Workflow | API-based enrichment | Native Chrome extension for LinkedIn |
| GDPR/CCPA | CCPA compliant | GDPR and CCPA compliant |
Why Teams Choose Exact Match Over Lusha
Different use cases, different strengths. Here is where each wins.
250M+ vs 100M Profiles
Lusha's database covers approximately 100M B2B contacts. Exact Match has 250M+ U.S. consumer profiles — 2.5x more coverage with behavioral data, lifestyle attributes, and purchase intent signals that Lusha does not carry.
Consumer Intelligence vs Phone Lookup
Lusha's core strength is direct-dial phone numbers for B2B sales reps. Exact Match is a consumer intelligence platform: find new audiences, enrich existing lists, predict in-market behavior, and identify website visitors — all in one.
One Flat Price vs Per-User Pricing
Lusha charges per user seat ($36–$79/mo per seat). A team of 5 pays $180–$395/mo regardless of how many contacts they actually pull. Exact Match is one flat price — $999/mo with unlimited credits and no per-seat fees. A solo marketer and a team of 10 pay the same.
Full Platform vs Contact Lookup
Lusha is a contact lookup tool with a Chrome extension. Exact Match is a four-product platform: audience building, data enrichment, predictive modeling, and visitor identification — all from one account.
Feature-by-Feature Breakdown
Database Depth
Exact Match
250M+ U.S. consumer profiles enriched with 9 domains of behavioral and demographic data. Every profile includes contact information, demographic attributes, and marketing-ready signals.
Lusha
100M+ B2B contacts with strong direct-dial phone accuracy. Lusha's data is LinkedIn-indexed and optimized for professional contact discovery, not consumer marketing.
Audience Type
Exact Match
Built for consumer data: individuals, households, and behavioral segments. Ideal for B2C acquisition, audience building, direct mail, and consumer brand marketing.
Lusha
Built for B2B sales: company contacts, decision-makers, and LinkedIn profiles. Best for SDRs and AEs doing outbound prospecting to business buyers.
Pricing Model
Exact Match
One flat price: $999/mo or $6,999/yr. Unlimited credits, no per-user seat charges. One account works for a solo marketer or a full team.
Lusha
Per-user pricing from $36 to $79/mo per seat. The cost scales with team size, not contact volume. A 5-person team pays 5x the per-seat rate.
Platform Capabilities
Exact Match
Four products in one: Audience ID (targeting), Clean ID (enrichment), Predict ID (in-market prediction), Site ID (visitor identification). One platform for the full consumer data workflow.
Lusha
Contact database with Chrome extension for LinkedIn-based prospecting. Strong for direct-dial phone numbers and professional contact enrichment. Not a full data platform.
Pricing Comparison
Lusha charges per user. Exact Match is one flat price with unlimited credits.
- One flat price — $999/mo or $6,999/yr
- Unlimited credits, every product included
- Month-to-month
- 250M+ consumer profiles
- Behavioral data included
- Per-user seat pricing
- 100M B2B contacts (smaller database)
- Direct-dial phone database
- LinkedIn Chrome extension
- GDPR and CCPA compliant
Switch in Minutes, Not Months
Adding consumer intelligence to your stack is fast and non-disruptive.
Export Contact Lists
Download your existing enriched contacts from Lusha in CSV format.
Enrich with Clean ID
Upload to Clean ID to append consumer-grade attributes and behavioral signals.
Build Audiences
Use Audience ID to find net-new consumers beyond what Lusha covers.
Add Visitor ID
Install the Site ID pixel to identify anonymous website visitors — a Lusha capability gap.
Pricing and feature information based on publicly available information as of 2026. Lusha is a registered trademark of Lusha Systems Inc. This comparison is provided for informational purposes only.
2.5x More Profiles. One Flat Price.
Get started at $999/mo — or $6,999/yr — and compare the database depth for yourself.